The Secrets of Influence andPersuasion TacticsINFLUENCE - 1 There are two major groups of psychological influence principles: 1. Social Influence Principles This deals with us as humans in general. These principles are not affected by sex, religion, nationality or social status. We all fall victims to these principles. 2. People's Secret Motivators This has to do with each one of us as individuals. What motivates us as humans?
Out of place they will probably seem silly, and create resistance. In fact, thinking about it - sometimes you feel an ad is silly? Or a sales person is trying to pressure you? It's probably one of two things, the product is absolutely of no use to you no matter how clever the pitch is or the pitch is not right. People are totally driven by these scientific factors, and they are there for the taking. Armed with this knowledge, you will analyze your target and draw on these basic principles to device a persuasive strategy that they find very difficult to resist. This strategy can be instant or pre-planned against a group of prospects. They can be packaged into a "sales pitch" or implemented on the fly. The other day a good looking gentleman came to the door. He politely excused himself for intruding, but he just came from one of our neighbor's house. Several neighbors had just taken advantage of an offer they are currently promoting in our neighborhood. For a limited time they will clean your carpet FOR FREE! Wham.... several compliance techniques all wrapped up in one! Have you ever gone in to a car dealership with an attitude that this time you are not going to be the victim of hard bargaining? And drove out to the dealership happy as a puppy in your brand new "basic transportation" $35,000 new car? What happened here?? We are going to deal with each group separately and then combine the principles
Influence Tactics | Influence Definition | Persuade | Persuasion Speech |
