The Secrets of Influence and

Persuasion Tactics



PSYCHOLOGICAL REASONS - 3


I have also resisted more sales pitches by knowing this. This knowledge has probably saved me a considerable amount of money over the years!

If you want to really learn these, you need to start using one after the other in your daily routine. Watch the advertising, and see if you can pick out the basic influence concept behind the ads. I guarantee you, you'll find one or more of them in every ad. Review your sales literature and pitches. Try to fit some of these strategies in wherever you can. Review the way you approach other people with requests. If you are a community volunteer, scout master, girls scout leader, fund raiser or involved with other worth-while work you will find these thoughts very fruitful. Now you are helping your fellow humans.

You, as professional influence practitioners need to know in detail what underlying factors make people happily go along with you.


You will also discover that you are already using these strategies, you just didn't know what they were. Most of what I am about to share with you will make sense. What this will do for you is define the principles and put names to them. Then it will be easier to use them conciensiously. This is one of the reasons they work so well, few people ever think about it. They just react.


Before we start, there is one more reason why these tactics are so scary and powerful. We don't like to think much. Less thinking, less stress. These influence rules allows us to justify our actions without any further thoughts. It is now easier to act, the justifications are automatic.




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