The Secrets of Influence and

Persuasion Tactics



PSYCHOLOGICAL REASONS - 2


In addition, knowing this you will save a ton of money by being able to resist these scary tactics. You will start to recognize the strategies used against you or what they are - tactics. As the saying goes, awareness is half the battle. Next time you look at TV advertising, read a newspaper or go to the store you will be able to make sound buying decisions based on the merit of your need for the products.


Not until about 12 years ago did I really start to understand the psychological underlying reason for buyer's behavior. I attended Anthony Robbins' Master of Persuasion seminar, a $1,000, 50-hour evening course. If you are familiar with Tony's work, he is quite a trainer. He had interviewed many successful people, and studied works by other sales trainers. He opened my eyes to the behind the scenes actions that made people comply. it got me really interested, and I started to research the subject further.

I had to dig hard. There is very little published material on the market that really explains what's going on. An influence rule you will learn about - scarcity - made it's presence and I wanted to learn even more! The less I could find the more I wanted to learn! Something is going on here!!


It has taken me years of studying university research reports, reading dozens of books and attending many seminars to finally be able to distill this information into a condensed and usable report. It was my goal to give to you a street-level guide without the mumbo-jumbo fluff other publications of this nature offers. I am sure you will find this mini-course useful.

It is the purpose of this report to:


      DISCLOSE THESE INFLUENCE AND PERSUASION TACTICS

      SHOW YOU HOW TO IMPLEMENT THEM



 

FOUR WARNINGS:


1.     This information is hard core persuasion tactics and can be used to develop fraudulent strategies. In fact, most master persuaders, legal or illegal are very aware of what I am about to disclose to you. They know how to trigger compliance without their victim even know it. Automatic compliance. And, it is almost effortless. What a game! What an enormous opportunity in the right hands!


2.     You should strive to make every influence effort a win-win situation. You do not want to manipulate or pressure people into buying or doing things they don't really want. You'll ruin your reputation. However, if a prospect is willing and able to buy you should be able to close each and every potential prospect in front of you. Or if your requests of other people are genuine and can help the other person as well, you will now be able to increase cooperation from other people.


3.     This information is sometimes difficult to implement. Although it might make a lot of sense, I have found that trying to quickly use them is difficult. It is probably because of habits. We have certain ways to act, and it's hard to change. However, I have found that in studying these tactics I find myself thinking about incidents later and discovering that I have indeed used some of these strategies. They do work.


4.     You do have to think some more. Practice makes perfect. I remember one of my finest moments when I was sitting with a rather major prospect and I was selling my heart out. Doing what I had been taught to do, but nothing worked. All of a sudden the old light bulb started to flash, and I remembered a couple of appropriate mental short-cuts. I changed tack, and all of the sudden the prospect pulled out a blank purchase order and started to fill it out. Cool. Got me wondering even more about what had really happened and I went back and studied some more.



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